About Us

WHAT IS YUME?

Yume: Where Dreams and Self-Love Meet

"Yume" is the Japanese word for "dream," and that's exactly what starting this brand was for us—a dream come true. * But Yume also means "help someone love," which resonates deeply with our mission: to inspire self-love.

For so many of us, self-love begins with how we feel in what we wear. We hope that every piece from our label makes you feel your absolute best, because the best form of love starts with loving yourself.

Here's to chasing dreams and embracing self-love, one outfit at a time.

Shruthi's passion for fashion started with a love for playing dress-up, and it's only grown stronger! From styling outfits to making every look her own, she's always had an eye for what's chic.

Anushka, on the other hand, is driven by her mission to transform the shopping experience for young women by making fashion affordable without compromising on quality and cost. Having faced her own moments of wanting beautiful clothes but feeling restricted by budget, they together launched YUME to make stylish, quality pieces accessible to all.

& YUME is all about bringing quality, style, and affordability together in one perfect package. Let's make your fashion dreams a reality!